About Us

Rola Salah: Founder & Owner of ALOR Beauty

Rola Salah is a passionate entrepreneur and lash artist dedicated to elevating the beauty industry with high-quality products and expert artistry. Born in Beirut, Lebanon, she and her family relocated to Saida during the civil war. Her journey in the beauty industry began in 2016, driven by a deep love for beauty, a talent for working with her hands, and a desire to help others feel confident.

Recognizing the ever-growing potential of the beauty industry, Rola specialized in lash artistry, where she found a perfect blend of creativity, precision, and personal connection. She quickly built a reputation for her meticulous technique and dedication to lash health, leading her to establish ALOR Beauty, a brand committed to excellence in lash products and services.

Launching her own product line was a natural next step in her career. Rola wanted more control over the quality, ingredients, and performance of the products she used daily.

With a strong focus on lash health and an education-based approach, she ensures that ALOR Beauty's products meet the highest standards for both lash artists and their clients.

By prioritizing retention, comfort, and integrity, she aims to give professionals and customers confidence in every product they use.

For Rola, the most rewarding part of her work is seeing a client's reaction when they look in the mirror, feeling beautiful and self-assured. She values the relationships she builds with her clients and the creative independence that comes with growing a brand.

Through ALOR Beauty, Rola continues to set new industry standards, empowering beauty professionals and clients alike with innovative, high-performance lash products.